How a DeFi Platform Ditched Its Consumer App to Become the Secret Backend for Tech Giants

In a strategic pivot, a DeFi platform has abandoned its consumer-facing app to become the secret backend powering tech giants' operations. While revenue plummeted from $80 million to $20 million during the bear market, the company found a new growth path by focusing on institutional services rather than direct consumer engagement. This strategic shift reflects a growing trend in the crypto sector where companies seek stability amid market volatility. With $260 million in outstanding OTC loans and a target of $1 billion by year-end, the platform is leveraging its technical expertise to serve traditional enterprises, opening new frontiers for blockchain adoption beyond the retail market.
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