Caleb & Brown Expands to UK, Betting on Untapped Crypto Demand

Caleb & Brown, an Australian boutique crypto brokerage owned by the Swyftx Group, has expanded its operations to the United Kingdom, targeting high-net-worth clients rather than competing with retail exchanges. The expansion comes one year after the firm's acquisition by Swyftx in 2025 for over $100 million, solidifying their strategy to serve wealthy investors in international markets. The UK is viewed as an "untapped opportunity" due to its lower levels of crypto adoption compared to other markets, according to Swyftx Group co-CEO Andrea Yuen. This strategic move positions Caleb & Brown to capture a significant share of the British crypto market, differentiating itself from retail exchanges by focusing on personalized services for institutional and high-net-worth investors.
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