CoinDesk
Trillion-Dollar Asset Manager Breaks Tradition: Memecoins Now in Crypto ETF
August 8, 2026•10:00 AM
The $1.9 trillion asset manager T. Rowe Price has sent shockwaves through the crypto market by including established memecoins in its new crypto ETF. This strategic move challenges traditional investment conventions and positions the asset manager as an innovative player in the digital finance space.
By choosing not to exclude memecoins on principle, T. Rowe Price argues that such an approach would undermine its active crypto investment strategy. This decision could set a precedent for other large asset managers, potentially increasing the legitimacy and adoption of memetokens in traditional financial markets, while sparking debates about the risks and benefits of such volatile assets.
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